A podcast really is Radio 2.0 - like radio, but better! Unlike video, the consumer has the convenience of listening while doing other things. A Podcast is more focused than radio and more convenient than video. Your podcast should be a powerful tool. If you are giving your listener VALUE, packaged in an enjoyable experience, they will come back for more (& talk about your show to their friends).
Podcasting as a Marketing & Business Development Strategy
Having worked on Business and Marketing Podcasts, Darren has a deep dive understanding of the whole process and where it fits in your customer journey. A podcast can be a product in itself, and he can help you build that. Or a podcast can be your 'credibility/trust creator' in the awareness stage of your customer journey. The top of the funnel for your campaign. Darren can help you build this funnel and create a podcast people will want to tune in to. But there are other lesser understood benefits to podcasting that Darren can walk you through.
So much more than Audio Editing
Sometimes informational/educational content can get technical or dense, or sometimes the expert featured in the podcast might have a rough day or need a little help with public speaking, so it all needs a bit of expert handling to make an impact. We like to think of it as a Sugar Pill for getting what you have to say HEARD.
We focus on shaping the content & designing an audio brand that fits both your market & you as a client. Just as a graphic designer puts together a color palette, visuals & typography, we build a style & soundtrack for your brand. Darren will shape your episodes with custom music (not stock that can be heard elsewhere) signature sounds, Voice over artists & custom bumpers to open & close each episode.
The whole process is intentionally designed to increase energy, clarity & impact. This sometimes means mixing the host's voice so it has a pleasing sound, or editing their timing to create a sparky flow. Then when you add the right music, the mood can completely change to serve the content.
One last thing, because we specialize in working with Experts and Entrepreneurs, we expect our clients to be recording content on the go. Whether in hotel rooms, conference rooms or even over Skype, they don't always have the convenience of a sound booth. The audio often needs advanced audio clean up. We will advise you on the best 'rig' to record for your situation - but we do all the magic in Post Production. You'd be surprised what we can work with and our clients trust us completely to turn around a beautiful end result.